“I don’t need some fancy developer. I can do it on my own.”

We’ve all heard of the all-too-easy-to-do website builders and application tools on the market today (I’m looking at you Wix, Squarespace, etc.). Many of my clients ask me why they should hire Adroitable, when a $20/mo subscription to a cheap website builder might suffice.

That’s a loaded question.

You have to consider all variables behind good development, execution and maintenance in order to have a site that exudes quality. In the development world, we follow a painstakingly thorough process to achieve this by outlining every crucial step behind creating a product that works:

  1. Analysis
  2. Planning
  3. Design
  4. Development
  5. Testing
  6. Deployment
  7. Maintenance
  8. Evaluation
  9. Disposal/Cleanup

Most everyone I’ve encountered only considers bullet four and bullet six. Why? Because the primary goal is to get a product out the door as quick as possible and as cheap as possible. However, as a business, you need to take the time to consider what this will do to your bottom line with time. It can have some seriously dramatic effects.

Technical limitations will force you to rebuild.

If you’re planning on taking on the challenge alone, you’ll probably spend a small handful of hours creating a very basic, run-of-the-mill website. This is great when your organization is small and doesn’t see much traffic, but over time:

  • The site was probably built on a popular theme, which means it is susceptible to malware, hacking and discontinuation.
  • You’ll sink hundreds of hours trying to get something to look at certain way, implementing new features, or just straight spending an entire month trying to undo the fact that moving a square caused the entire look of your site to tank.
  • You’ll realize that you cant integrate powerful back-end features or server-side technology like asynchronous transactions, reporting, or even user management.

This is where things get time consuming and interesting if you don’t have a technical background. You’ll also realize that this isn’t that easy to solve in the future, as a firm will charge much more money to undo your mistakes than build something from scratch to begin with.

This alone can cost you anywhere from $1,000 to $100,000.

Your team was built for your business, not for web development.

This is one of the most critical issues in any organization: forcing your staff to go down a path they’re not equipped to deal with. Why do I say this? Well, let’s just look at the facts:

  • Web solutions are built on frameworks that work together using code from many different places, in many different languages. HTML5, CSS3, JavaScript, jQuery, Bootstrap, Angular, React, PHP, Python, SQL, C#, VB… the list goes on and on. The more your team is unfamiliar with the technical foundation in which your organization is represented to millions of people around the globe, the worse off your success rate will be down the road.
  • Excluding the science behind the technology, in order for a solution to be successful – it has to have a solid plan. This includes analyzing and reacting to SEO and deep-dive traffic changes, creating real schedules behind marketing your business (which relies on the stability, uniqueness and power created in the first bullet point), engaging social media – and so much more.
  • Domains, subdomains, redirects, FTP, server stability… if something goes down, who fixes it? If you’re hosting somewhere else, does your staff have the technical knowledge to work productively with support staff?

This also has a huge impact on your bottom line. Auditing and rewiring your entire solution from code to SEO to strategy can be absolutely staggering in cost.

No matter how well you think you are prepared to handle a “do it yourself” solution, there will come a day that you’ve got to completely gut what you thought would work and hire someone to take the reins.

You learn as you go, which eventually consumes you and your budget.

Learning to do something new is great, and we absolutely encourage it. Some people buy their own homes, represent themselves in court, and cook their own food. What you’ll eventually find is that while it may not be impossible for you or your team to take on the digital space, it can wreak havoc on your budget, professional image and even leave you open to legal issues:

  • You experiment with web design and lose 30% of your potential customers because your site didn’t load on some devices.
  • You experiment with Facebook and realize you just spent $400 on an ad that was targeted to people 4,000 miles away from your business. In the middle of the ocean.
  • You experiment with graphic design, which leaves your customers raising their eyebrows at your wonderful, pixelated ads and convinces them you’re not professional enough to buy from.
  • You let security lapse and risk personal information of your visitors who are buying from you.
  • You put your team down a path that has to be re-engineered every few months because it’s not effective.

The list goes on. And on. The bottom line is that you cannot afford to experiment with what you think will work. You need something that works for your business and not against it, from the start.

If you’re in this mess – you’re not alone. Fill out our easy engagement form to get started with a quote.

xTD